Privacy Policy

1. Introduction

The following information is intended to provide you, as the "data subject," with an overview of how we process your personal data and your rights under data protection laws. It is generally possible to use our website without entering any personal data. However, if you wish to use specific services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent. The processing of personal data, such as your name, address, or email address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to "Know-How Event & Marketing GmbH." With this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use, and process.

As the controller responsible for processing, we have implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or mail.

You too can take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to take this opportunity to provide you with some tips on how to handle your data securely:

• Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet, or mobile device) with secure passwords.
• Only you should have access to the passwords.
• Make sure you only use your passwords for one account (login, user or customer account).
• Do not use the same password for different websites, applications, or online services.
• When using publicly accessible IT systems or systems shared with other people, it is particularly important to log out after each time you log in to a website, application, or online service.

Passwords should consist of at least 12 characters and be chosen so that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, your own name or the names of relatives, but should include upper and lower case letters, numbers and special characters.

2. Responsible party

The responsible party within the meaning of the GDPR is:

Know-How Event & Marketing GmbH
Friedrichswalde 37, 01819 Bahretal OT Friedrichswalde, Germany

Representative of the controller: Managing Director

3. Data protection officer

We would like to point out that no data protection officer needs to be appointed.

Contact person for data protection: no obligation to appoint a contact person

4. Definitions

The privacy policy is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this privacy policy, among others:

1. Personal data
   Personal data is any information relating to an identified or identifiable natural person. A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.
2. Data subject
   A data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).
3. Processing
   Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution or other forms of provision, comparison or linking, restriction, erasure or destruction.
4. Restriction of processing
   Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
5. Profiling
   Profiling is any form of automated processing of personal data consisting of using that personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.
6. Pseudonymization
   Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures ensuring that the personal data is not attributed to an identified or identifiable natural person.
7. Processor
   A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
8. Recipient
   A recipient is a natural or legal person, public authority, agency, or other body to which personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
9. Third party
   A third party is a natural or legal person, public authority, agency or other body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
10. Consent
    Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal basis for processing

Art. 6 (1) (a) GDPR (in conjunction with § 25 (1) TDDDG (formerly TTDSG)) serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 (1) lit. b) GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 (1) (c) GDPR.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises were injured and their name, age, health insurance details, or other vital information had to be passed on to a doctor, hospital, or other third party. In this case, the processing would be based on Art. 6 (1) (d) GDPR. Finally, processing operations could be based on Art. 6 (1) (f) GDPR. This legal basis covers processing operations that are not covered by any of the above legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, it took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, sentence 2 GDPR).

Our offer is generally aimed at adults. Persons under the age of 16 may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect it, and do not pass it on to third parties. 6. Transfer of data to third parties Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

1. you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR,
2. the transfer is permissible under Art. 6 (1) lit. f) GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
3. in the event that there is a legal obligation to disclose the data in accordance with Art. 6 (1) (c) GDPR, and
4. this is legally permissible and necessary for the performance of contractual relationships with you pursuant to Art. 6 (1) (b) GDPR.

In order to protect your data and, if necessary, enable us to transfer data to third countries (outside the EU/EEA), we have concluded agreements on order processing based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49 (1) (a) GDPR may serve as the legal basis for the transfer to third countries. This does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

7. Technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data, or contact requests that you send to us as the operator. You can recognize an encrypted connection by the fact that the address line of the browser contains "https://" instead of "http://" and by the lock symbol in your browser line.

We use this technology to protect the data you transmit.

7.2 Data collection when visiting the website

When you use our website for informational purposes only, if you do not register or otherwise provide us with information or give your consent to processing that requires consent, we only collect data that is technically necessary to provide the service. This is usually data that your browser transmits to our server ("in so-called server log files"). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server's log files. The following may be collected:

1. browser types and versions used,
2. the operating system used by the accessing system,
3. the website from which an accessing system reaches our website (so-called referrer),
4. the subpages accessed on our website via an accessing system,
5. the date and time of access to the website,
6. an abbreviated Internet Protocol address (anonymized IP address) and,
7. the Internet service provider of the accessing system.

We do not draw any conclusions about your person when using this general data and information. Rather, this information is required in order to

1. deliver the content of our website correctly,
2. optimize the content of our website and the advertising for it,
3. ensure the long-term functionality of our IT systems and the technology of our website, and
4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

We therefore evaluate this collected data and information statistically on the one hand and with the aim of increasing data protection and data security in our company on the other, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 (1) lit. f) GDPR. Our legitimate interest follows from the purposes listed above for data collection.

7.3 Hosting by Strato

We host our website with Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter referred to as Strato).

When you visit our website, your personal data (e.g., IP addresses in log files) is processed on Strato's servers.

The use of Strato is based on Art. 6 (1) lit. f) GDPR. We have a legitimate interest in the most reliable presentation, provision, and security of our website possible.

We have concluded a contract for order processing (AVV) with Strato in accordance with Art. 28 GDPR. This is a contract required by data protection law, which ensures that Strato processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

For more information on Strato's privacy policy, please visit: https://www.strato.de/datenschutz/

8. Cookies

8.1 General information about cookies

Cookies are small files ( ) that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

The cookie stores information that is related to the specific device used. However, this does not mean that we immediately become aware of your identity.

The use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies

The data processed by the cookies, which is necessary for the proper functioning of the website, is therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 (1) lit. f) GDPR.

For all other cookies, you have given your consent in accordance with Art. 6 (1) (a) GDPR via our opt-in cookie banner.

8.3 Information on avoiding cookies in common browsers

You can delete cookies, allow only selected cookies, or completely disable cookies at any time via the settings of your browser. For more information, please visit the support pages of the respective providers:

• Chrome: https://support.google.com/chrome/answer/95647?tid=311178978.
• Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac?tid=311178978.
• Firefox: https://support.mozilla.org/en-US/kb/delete-cookies-and-website-data-in-firefox?tid=311178978.
• Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09.

8.4 Cookiebot (consent management tool)

We use the consent management tool "Cookiebot" from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. This service enables us to obtain and manage the consent of website visitors to data processing.

Cookiebot collects data generated by end users who use our website. When an end user gives consent via the cookie consent tool, Cookiebot automatically logs the following data:

• The end user's IP number in anonymized form (the last three digits are set to 0)
• Date and time of consent.
• The user agent of the end user's browser.
• The URL from which the consent was sent.
• An anonymous, random, and encrypted key.
• The consent status of the end user, which serves as proof of consent.

The key and consent status are also stored in the end user's browser in the "CookieConsent" cookie, allowing the website to automatically read and comply with the end user's consent for all subsequent page requests and future end user sessions for up to 12 months. The key is used to prove consent and for an option that checks whether the consent status stored in the end user's browser is unchanged compared to the original consent submitted to Cybot.

The functionality of the website cannot be guaranteed without processing. The "CookieConsent" cookie set by Cookiebot is classified as necessary.

Cybot is the recipient of your personal data and acts as a processor for us.

Detailed information on the use of Cookiebot can be found at: https://www.cookiebot.com/de/privacy-policy/.

9. Contents of our website

9.1 Registration as a user

You have the option of registering on our website by providing personal data.

The personal data transmitted to us in this process is determined by the respective input mask used for registration. The personal data you enter is collected and stored exclusively for internal use and for our own purposes. We may arrange for the data to be passed on to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal purposes attributable to us.

When you register on our website, the IP address assigned by your Internet service provider (ISP), the date, and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable to investigate any crimes committed. In this respect, the storage of this data is necessary for our protection. This data will not be passed on to third parties. This does not apply if we are legally obliged to pass on the data or if the disclosure serves the purpose of criminal prosecution.

Your registration, which involves the voluntary provision of personal data, also enables us to offer you content or services that, due to their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or have it completely deleted from our database.

Upon request, we will provide you with information at any time about which personal data we have stored about you. Furthermore, we will correct or delete personal data at your request, provided that this does not conflict with any legal retention obligations. A data protection officer named in this privacy policy and all other employees are available to the data subject as contact persons in this regard.

Your data is processed in the interest of convenient and easy use of our website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

9.2 Data processing when opening a customer account and for contract processing

In accordance with Art. 6 (1) (b) GDPR, personal data is collected and processed when you provide it to us for the purpose of executing a contract or opening a customer account. The data that is collected can be seen in the respective input forms. Your customer account can be deleted at any time by sending a message to the above address of the controller. We store and use the data you provide for contract processing. After complete fulfillment of the contract or deletion of your customer account, your data will be blocked in accordance with tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use your data in accordance with the law, about which we will inform you accordingly below.

9.3 Data processing for order processing

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the framework of contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution within the framework of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data in this case is Art. 6 (1) lit. b) GDPR.

9.4 Contacting us / Contact form

Personal data is collected when you contact us (e.g. via the contact form or email). The data collected when using a contact form can be seen on the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) lit. b) GDPR. Your data will be deleted after your request has been processed, which is the case when it can be inferred from the circumstances that the matter in question has been conclusively clarified and there are no legal retention obligations that prevent deletion.

10. Newsletter dispatch

10.1 Newsletter dispatch to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. In accordance with Section 7 (3) UWG (German Unfair Competition Act), we do not need to obtain your separate consent for this. Data processing in this respect is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately. Our activities on social networks

We have our own pages on social networks so that we can communicate with you there and inform you about our services. When you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.

We are not the original provider of these pages, but merely use them within the scope of the options offered to us by the respective providers.
As a precaution, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore involve data protection risks for you, as it may be more difficult to protect your rights, e.g., to information, deletion, objection, etc., and processing on social networks is often carried out directly for advertising purposes or to analyze user behavior by the providers, without us being able to influence this. If usage profiles are created by the provider, cookies are often used or your usage behavior is assigned to your own member profile on social networks. The processing of personal data described above is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in communicating with you in a modern way and informing you about our services. If you have to give your consent to data processing as a user to the respective providers, the legal basis refers to Art. 6 (1) lit. a) GDPR in conjunction with Art. 7 GDPR.

As we do not have access to the providers' databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in social networks is listed below at for each of the social network providers we use:

11.1 Facebook

(Co-)controller for data processing in Europe:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Unless you object, Meta (Facebook) may process content from adult users in the EU, e.g., photos, posts, or comments, for the purpose of training its own AI models. The basis for this is a legitimate interest pursuant to Art. 6 (1) (f) GDPR. As a company, we have no influence on this specific data processing by Meta. Users can object to this via an online form on the Meta platforms.

Privacy policy (data policy):
https://www.facebook.com/about/privacy

11.2 Instagram

(Joint) controller for data processing in Germany:
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Unless objected to, Meta (Instagram) may process content from adult users in the EU, e.g., photos, posts, or comments, for the purpose of training its own AI models. As a company, we have no influence on this specific data processing by Meta. The basis for this is a legitimate interest pursuant to Art. 6 (1) lit. f) GDPR. Users can object to this via an online form on the Meta platforms.

Privacy policy (data policy):
https://instagram.com/legal/privacy/

11.3 LinkedIn

(Joint) controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Privacy policy:
https://www.linkedin.com/legal/privacy-policy

11.4 X (Twitter)

(Joint) controller for data processing in Europe:
Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

Privacy policy:
https://twitter.com/de/privacy

Information about your data:
https://twitter.com/settings/your_twitter_data

11.5 XING (New Work SE)

(Joint) controller for data processing in Germany:
New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

Privacy policy:
https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:
https://www.xing.com/settings/privacy/data/disclosure

11.6 YouTube

(Joint) controller for data processing in Europe:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy policy:
https://policies.google.com/privacy

12. Web analysis

12.1 Google Analytics 4 (GA4)

We use Google Analytics 4 (GA4), a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), on our websites.

In this context, pseudonymized usage profiles are created and cookies (see "Cookies") are used. The information generated by the cookie about your use of this website may include:

• a short-term recording of the IP address without permanent storage
• location data
• browser type/version
• Operating system used
• Referrer URL (previously visited page)
• Time of server request

The pseudonymized data may be transferred by Google to a server in the USA and stored there.

The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of the website operator.

These processing operations are carried out exclusively with the express consent of the data subject in accordance with Art. 6 (1) (a) GDPR.

The default data storage period set by Google is 14 months. Otherwise, personal data is stored for as long as it is necessary to fulfill the purpose of processing. The data is deleted as soon as it is no longer necessary for the purpose.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.

13. Partner and affiliate programs

13.1 DoubleClick

This website contains components from DoubleClick by Google. DoubleClick is a brand of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

DoubleClick by Google transmits data to the DoubleClick server with each impression as well as with clicks or other activities. Each of these data transmissions triggers a cookie request to your browser. If the browser accepts this request, DoubleClick sets a cookie on your IT system. The purpose of the cookie is to optimize and display advertising. The cookie is used at , among other things, to place and display user-relevant advertisements and to create or improve reports on advertising campaigns. The cookie also serves to prevent the same advertisement from being displayed multiple times.

DoubleClick uses a cookie ID that is necessary for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to track which advertisements have already been displayed in a browser in order to avoid duplicate displays. Furthermore, the cookie ID enables DoubleClick to track conversions.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.

Each time you visit one of the individual pages of this website operated by us and on which a DoubleClick component has been integrated, the DoubleClick component causes the Internet browser on your IT system to transmit data to Google for the purpose of online advertising and commission billing. As part of this technical process, Google obtains data that Google also uses to generate commission statements. Among other things, Google can track that you have clicked on certain links on our website.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

You can view the privacy policy of DoubleClick by Google at: https://www.google.com/intl/de/policies/.

14. Plugins and other services

14.1 Google Maps

We use Google Maps (API) on our website. Google Maps is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps to visually represent geographical information. By using this service, you can, for example, view our location and make it easier to find us.

When you visit subpages that include Google Maps, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there, provided you have given your consent within the meaning of Art. 6 (1) (a) GDPR. In addition, Google Maps loads Google Web Fonts, Google Photos, and Google Stats. These services are also provided by Google Ireland Limited. When you visit a page that includes Google Maps, your browser loads the web fonts and photos required to display Google Maps into your browser cache. For this purpose, the browser you are using also establishes a connection to Google's servers. This allows Google to know that our website has been accessed via your IP address. This occurs regardless of whether Google provides a user account that you are logged in to or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not want your data to be associated with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

If you do not agree to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps and thus also the map display on this website cannot then be used.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

You can view Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html. The additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision in accordance with Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view the Google Maps privacy policy at: ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/.

14.2 Google Tag Manager

We use the Google Tag Manager service on this website. Google Tag Manager is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows "website tags" (i.e., keywords that are embedded in HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link, or personalized image you have actively clicked on and can then record which content on our website is of particular interest to you.

The tool also triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If you have disabled tracking at the domain or cookie level, this will remain in effect for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

Further information on Google Tag Manager and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

14.3 Google WebFonts

Our website uses so-called web fonts for the uniform display of fonts. Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you visit a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you are using establishes a connection to Google's servers. This allows Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our website.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

Further information on Google WebFonts and Google's privacy policy can be found at: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

14.4 YouTube (videos)

We have integrated components from YouTube into this website. YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

YouTube is an Internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete films and television programs, as well as music videos, trailers, or videos created by users themselves, can be accessed via the Internet portal. Each time one of the individual pages of this website, which is operated by us and on which a YouTube component (YouTube video) has been integrated, is accessed, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. The services Google WebFonts, Google Video, and Google Photo can also be downloaded from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed about which specific subpage of our website you are visiting.

If you are logged into YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when you call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account. YouTube and Google receive information via the YouTube component that you have visited our website whenever you are logged into YouTube at the same time as visiting our website; this occurs regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before visiting our website.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

You can view YouTube's privacy policy at https://www.google.de/intl/de/policies/privacy/.

15. Your rights as a data subject

15.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

15.2 Right to information Art. 15 GDPR

You have the right to obtain from us, free of charge, information about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

15.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

15.4 Erasure Art. 17 GDPR

You have the right to request that we erase personal data concerning you without undue delay, provided that one of the legally prescribed reasons applies and that processing or storage is not necessary.

15.5 Restriction of processing Art. 18 GDPR

You have the right to request that we restrict processing if one of the legal requirements is met.

15.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) GDPR, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

15.8 Revocation of consent under data protection law

You have the right to revoke your consent to the processing of personal data at any time with effect for the future.

15.9 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

16. Routine storage, deletion, and blocking of personal data

We process and store your personal data only for the period necessary to achieve the purpose of storage or as provided for by the legal provisions to which our company is subject.

If the storage purpose no longer applies or a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

17. Duration of storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required by for the fulfilment or initiation of a contract.

18. Up-to-dateness and changes to the privacy policy

This privacy policy is currently valid and was last updated in December 2025.

Due to the further development of our website and offers or due to changed legal or official requirements, it may be necessary to change this privacy policy. You can access and print out the current privacy policy at any time on the website at "https://www.know-how-agentur.de/de/kontakt/datenschutz".

This privacy policy was created with the support of the data protection software: audatis MANAGER.