About us

1994

Founding

1994

1997

1st HP National Achievers Club

1997

1999

1st event in USA

1999

2003

Changed to GmbH

2003

2004

First international Roadshow

2004

2006

FIFA World Cup incentive

2006

1st event in Dubai

2006

2009

1st event in Asia

2009

2010

1st event over 500 PAX

2010

1st mega event in Barcelona

2010

2013

Ambassador Awards - Prague Covention Bureau Categorie: Corporate Event of the Year

2013

2015

CI change

2015

1st event over 750 PAX 4000 room nights

2015

2016

1st buy out of an hotel for 720 PAX in Latin America

2016

Move to Bahretal

2016

Who We Are

Are you up to work with a slightly different team?

We are a group of creative professionals working together to bring life to your vision. We love a good challenge and collaborate with our clients and suppliers to create successful events. We communicate openly and value the ideas and skills every team member brings into the game. And all of that for the one goal: your unique event.

Believe us: At Know-How fun and hard work go hand in hand!

The Way We Work

Step 1 | Vision

Dare to dream! We make sure to fully understand your vision and gather all necessary information before we draft a thorough briefing for all stakeholders.

Step 2 | Creation

Step 3 | Planning

Step 4 | Production

Step 5 | Evaluation

Our Skills

Content | Ideas91%

Customer Satisfaction100%

Event Production85%

Graphic Design49%

Coffee Making80%

Trade Shows26%

We Know-How

Know-How Event & Marketing is a creative full service agency located in Germany.

Since 1994 we have been creating extraordinary experiences. More about us:

We work with passion on every project and keep striving for excellence.

2000+ happy customers and counting - more than 3000 projects completed in the past 25 years.

What about a red 2 m tall mascot at your event? We make it happen!

Testimonials

Working with the Know-How team has been a delight! We are a fast-growing company with little structure and planning but lots of energy and willpower. Having partnered up with Know-How for our annual company kickoff, we could not have found a better partner. We got both the adult supervision that we needed to run an amazing event and a true friend. Know-How made sure everything was running smoothly, down to the smallest details and often without us even had to ask. They gave the team and I the possibility to focus on those things that really mattered during the event (and even finding time to relax!). Thank you, Know-How, for amazing days in Malta during our Kickoff 2020!

Ich arbeite seit mehr als 6 Jahren mit Andrea und ihrer Agentur „Know How“ zusammen – zu Anfang im Bereich Channel und Distribution und später auch ausgeweitet auf den Endkunden-Bereich. Andrea und ihr Team verstehen es, Veranstaltungen wirklich professionell zu organisieren, von Workshops über Trainings bis hin zu virtuellen Events. Die Agentur ist äußerst kompetent und kundenorientiert, geht gerne die so genannte Extrameile und findet immer Lösungen. Ich freue mich auf weitere spannende gemeinsame Projekte.

Die Know-How Event & Marketing GmbH lebt wie kaum eine andere Agentur die Verbindung zwischen professionellem Eventgeschäft und aktiver Qualifikation talentierter Köpfe. Seit mehr als sieben Jahren ist die Know-How Event & Marketing GmbH ein verlässlicher Partner der Berufsakademie Sachsen – Staatliche Studienakademie Riesa in der Studienrichtung Event- und Sportmanagement. Eventmanager und Lecturer Hartmut Moog-Krüger wirkte aktiv an der Weiterentwicklung des Curriculums mit und agiert als professioneller Dozent vor Ort in Riesa. Dabei profitieren die Studierenden von seinem großen Erfahrungsschatz und dem sehr guten Netzwerk des Unternehmens. Nahezu jeder theoretische Fall im Eventmanagement kann durch praktische Events belegt und veranschaulicht werden. Exkursionen und Online Sessions bereichern die duale Lehre! Wir freuen uns auf die weitere fruchtbare Zusammenarbeit.

They certainly have the KNOW-HOW but, just as important, they have the PASSION.
We have been working with Andy and her team for nearly 20 years and could not imagine working with any other event agency.
Every tiny detail, from the initial idea and planning phase to the event itself and the debriefing, is done with so much love and attention. They understand the individual needs and objectives of each event and target audience regardless of how big or small the event is.
Our partners and customers love seeing Andy and her team at our events, because if KNOW-HOW organizes an event it always feels a bit like “coming home” no matter where you are in the world.

Never lost, always taking care of. No mountain too high, no luggage lost forever. Snowstorm or volcano eruption? They find a solution! Rooms with connecting doors? No problem! Vegan, gluten free, fruitarian ? Whatever!
Here’s to the next 20 years .. and counting.

It is more than 20 years that I am working together with Know How and the main reason is, that whatever Andy Ambos and her entire Team do, they do it with an incredible passion that is reflected in their dedication and outstanding commitment to the project.

The Know How team always takes personal ownership and responsibility for their results and execution. They are down to the point, most accurate, reliable, responsive and flexible at the same time. It is just wonderful to work with them.

And if it comes to partner conferences, sales trainings or overall customer engagement, a significant part of the success of my HP team and myself is because of the Know How team - I simply could not have done it without them.

Andy, Thank you for the hard work, your passion, your focus and the great job you have done for me over the last 2 decades - I very much appreciate it!

First with Hewlett Packard (before 2015) and then with Hewlett Packard Enterprise I have had the pleasure to use Know-How as my sole and only event agency. We have done small meetings with about 30 people, larger conferences with 350 participants all across EMEA that became global - and finally took that event virtual. In the end it boils down to a few attributes that sets Know-How apart and gave me never a reason to even look for an alternative:

Dedication: They truly own each event as if it was their own wedding. Fully committed to handling extreme situations or strange customer requests, always looking for the solution of any problem turning up
People: Know-How always succeeds in creating a very positive atmosphere at their events – because they are generally very nice people that quickly have the venue and other suppliers on their side – and then eventually also all the participants. They all love Know-How because they create an environment of full respect, friendliness and “Family”-feeling, all paired with an abundance of professionalism to make an event successful for their customers
Budget: In the 10+ years of cooperation, we have yet to exceed a budget we initially agreed upon. This means very honest and truthful planning and providing cost estimates you can trust
Creativity: Always on budget could quickly mean boring, but where Know-How excels is to maximize impact and impression within the limits of a given cost envelope. Be it the smaller things or the larger, risk taking endeavors – they always make it look like you spent a lot more

From my perspective, I can truly recommend Know-How and hope to continue to work with them for many years to come.

Working with Andrea and her team has always been a pleasure. She's easy going, whether on the phone or through email.

Key phrases for Andrea`s service:

Right things right, first time
Delivers on her promises
Quality
Always goes the extra mile to really sort out a problem, if any

Working with Andrea and her team has been one of the greatest experiences of my time at HP. She is one of the most dedicated, hardest working, passionate and customer service oriented people I have ever worked with. I have worked with Know-How Event & Marketing to run events of all kinds and sizes from Strategic Annual Sales Kick Off's for approx. 1,000 people to small New Hire Workshops of 30 - 40 people. The team has worked on more than 20 events with me in the last 2.5 years. Every event she has been involved in has always achieved the highest scores in our satisfaction surveys.

All my other vendors and suppliers from World Class Sales Training Consultants to local printers and caterers have enjoyed working with Know-How and have commented on their professionalism, standard of excellence, flexibility and willingness to go the extra mile. The executive teams that I work with have also commented on her outstanding work and the managing director Andrea has developed a very strong reputation within HP. I would not hesitate at all to recommend Know-How to anyone that is looking for an Event Management Team that can truly partner with their business to achieve their goals and objectives. Andrea and her team will make the impossible possible, they will form something out of nothing and create a world class experience that is unforgettable!

The Know How Events and Marketing Team delivers an exceptional result. With them, every detail is taken care of to perfection and he personally plays host to every participant and attendee at your event. The Know How team is a global organisation and they work with the local venue experts to find fun and interesting experiences so you really get the flavour of each individual locale or city.
I am extremely proud of the events that they have managed for us with the Know How team. I look forward to every opportunity to work with them again.

Who We Are

The Way We Work

Our Skills

We Know-How

Testimonials

About Know-How

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